Google patent of the week: Personalization of search results

The podcast deals with the personalization of search results at Google. Google's approach is discussed based on official documents, patents and data leaks, including metrics used such as user interactions and location data. The impact of this personalization on SEO, in particular the increasing variability of rankings and the importance of user engagement, will be discussed. Finally, strategies for adapting to these changing conditions are presented. https://www.kopp-online-marketing.com/how-google-can-personalize-search-results https://www.kopp-online-marketing.com/patents-papers/personalizing-search-results