Google Plus for Business tips – MARTIN SHERVINGTON | DMR #93

[Tweet ""People that aren't using Google+ a lot tend to be very hard on it" @MartinSherv"] Martin Shervington is a consultant, speaker, trainer and coach on all things Google. He’s the community manager for Plus Your Business – you can find him over at PlusYourBusiness.com. Today on Digital Marketing Radio we discuss Google Plus for Business tips, with topics including: Is Google+ a social layer, a social network or both? If a small business owner doesn’t have much time to focus on social media, should Google+ be priority? Is it more important to try to be an influencer from your personal Google Plus profile, or build up the authority of your businesses’ Google+ page? When a business is signing up for a business page, what are some of the most important first things to do? Does Google+ as a social destination work for the majority of businesses? Is it possible for the average user to build up a decent volume of followers on Google+? What are 2 or 3 post types that tens to get most engagement on Google+? Can building up circles on Google+ be better than building your own list? Many people such as Larry Kim from WordStream are very vocal in saying that Google+ is on the way out – what’s your response to that? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BufferApp [Social media scheduling] Google AdWords [Pay per click marketing] Genesis [WordPress framework] Infusionsoft [CRM tool] Circloscope [Google+ management] NOD3x [Influencer finder] Friends+Me [Google+ post distribution] AgoraPulse [Facebook & Twitter social media management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Google+ is part of the Google ecosystem. It's got a Google search engine attached to it. I think that people should ignore a lot of the press and give things a go.