Google PPA, Google Anchor Text, Microsoft Live Update, SEO Factors, Yahoo! Search Directory

Google officially launched the beta of Pay Per Action ads, so we had a fifteen minute discussion on that topic to lead off. Then we discussed the new anchor text reports from Google. Followed by a Microsoft Live.com Search update. Then we discussed site SEO factors versus page SEO factors. We talked about Yahoo! Search results missing the directory links, Google anonymizing data, Google testing a new user interface and much more.