Google Prospects Mode 2026: Key Shift for Advertisers

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Episode metadata supplied by the publisher feed · Published May 28, 2026

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What this episode covers

Google's new prospects mode excludes past customers, targeting only net-new users. This could lower acquisition costs but shrink your audience. Is it right for you?

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Google Prospects Mode 2026: Key Shift for Advertisers

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This episode was published on May 28, 2026.

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