Google is rolling out a new AI powered business calling feature. There's some controversy from the past, but also a really interesting new way to get info from businesses without actually having to call them yourself. You send Google and their AI agent to do that. This is rolling out two users in the United States, and there's a whole bunch of really interesting features that are coming that are shipping with us essentially.
So before we get into all of that, I want to mention if you want to try any of the latest AI models on my platform, AIBox.ai, which has just released our beta, there is a playground that lets you access the top 40 AI models all for $20 a month. So you get access to anthropic co-hear, deep-seak, Google, meta, Mistral, OpenAI, tons of others, grok, image models, like Black Forest Labs, ideogram, the image model from OpenAI, and text-to-speech models like 11Labs. So there's tons of different models you can chat with, all of the models in the same chat thread, just switch whatever model you want to talk to, depending on what your use case is. And you can compare the results, ask the same question to multiple AI models, or get multiple, get your response, regenerate by different models, to see which one you like the best.
So anyways, it sounds interesting to you, you can go over to AIBox.ai, and check it out, there is a link in the description. All right, let's get into what Google has rolled out here. In what people are calling a pretty big update, as far as making something useful that people actually use. So they're calling this an agentic AI powered business caller.
The thing about it is like, I don't know if I necessarily call this agentic, like it gets an accomplished task where it does a call, but it's just, it's asking very basically a question, and then it's kind of like hanging up, it's a workflow, it doesn't, it's not really thinking or doing too much other than that. So I don't know if you want to call this an agent yet, but people have different definitions of agents. In any case, this is rolling out two users in the US. They've actually been testing this since January, but you had to be, you kind of had to opt in on their AI Labs platform or whatever.
So to be actually be able to test this, but now everyone is going to be able to use this, it's using Gemini 2.5 Pro, so this is their best AI model to do the LLM kind of the reasoning element of this, and then they're using their own voice model. So a couple of years ago, they had some sort of tool that was similar and it got a lot of criticism, it definitely wasn't as good as what they're rolling out now, but the thing that people didn't like is their word, you know, business as a people were just thinking that they were talking to an actual human. So they've said, okay, we're going to identify ourselves as an actual bot when we call. So the way this essentially works is you'll be able to go to something like Google search or Google Maps, find a business that you're interested in contacting.
So it was like a pet groomer, you'd click on the groomer, and then you're going to be able to fill out a bunch of information, so essentially get a pick that you want to, you know, it's quote unquote, it says have AI check pricing or whatever. So you get the AI initiated, it's gonna ask you some questions, right? So you're gonna say like what services are you specifically interested in, when are you looking to do this? You're gonna say as soon as possible, what's your contact details, put your email and phone number in there, and then what city are you based out of the UBJIP city?
Okay, so you hit submit, the AI will then go and call the business, and I think before it, it actually makes a call, it's going to say, hey, I'm an AI from Google calling on behalf of a user to get some information about your business, and then we'll say, you know, like, hey, the user, you know, Elsa is interested in a nail trimming service, and she's interested in doing it as soon as possible, she's based here in the city, blah, blah, blah, blah, and asks what their info is. Once they get that back to you, Google will send you the information, so now you have what the pricing is, and this is super useful in my opinion, and because essentially like, if I was interested in getting the pricing from like, I don't know, I want to just shop around and get the pricing on like a pet grooming package from a bunch of different companies, and you know, you can call them all up and talk to them all and get sucked into a conversation with five different people just to compare pricing, this seems like a really fast way to do it, but I think from the business side, maybe they don't like it as much because I'm thinking for myself, you know, I own a podcast studio in Arizona that I have used to run my podcast for a long time, and at this point it's just a local business that my studio manager, he runs that for me because I've moved to the other side of the country, but you know, answering phone calls like that, a lot of times local businesses like to kind of like, you know, ask them about their pet or ask about their, you know, whatever they're calling about, get more information and try to like, build reports that they're gonna, you know, use them and book with them, and so I think a lot of local businesses will feel, maybe a little bit annoyed just giving the information to an AI who it knows is just gonna shop around at like five to 10 different businesses, and then just deliver the lowest price, and you don't always get to sell yourself or your extra features or extra service, you know, like, and I'm sure we've all experienced this talking to people, so maybe it's annoying, I don't know, I'm just trying to think from a local business perspective, but you know, a lot of times when someone's like, hey, like, I want to get a dog grooming package, like, okay, well, you gotta make sure that like, the shampoo you use on the dog is like eco-friendly and it's gonna be, you know, good for their skin and blah, blah, blah, we always use that kind of shampoo, blah, blah, right, like you can find some element and talk about why you're the highest quality and maybe not the lowest price, meanwhile, you might call the next guy and he's like, yep, we get you in like in 10 minutes, we'll get it done really quick, blah, blah, blah, but he's using like lower quality products, I don't know, this is a theoretical example, right? So when you make those calls, you kind of want to sell yourself and I think people will be annoyed about AI is literally just asking them what's the bottom line price, and so users will like it if they're really price conscious, but you may not always get the best quality and you might not know, maybe not quality, but you might not know about the extra information, maybe you don't even know what question you should be asking when you're calling a roofer about some sort of roofing, you didn't get to find out that there's, you know, this cheap shingle and there's an expensive shingle and the expensive one's a way higher quality and so now you're gonna go with the cheapest quote, you got out of five roofers, but it's gonna be the lowest quality thing. So there's definitely some pros and cons here, is it useful?
Yes, I would definitely say it's useful, but sometimes like when you're doing the research and you're calling these companies, you're getting more information than just what I feel like an AI model is going to extract out of them, you might learn a little bit more, maybe you learn that there's different qualities of material and then when you call your next person and you're still asking for quotes, you ask what level of asphalt is on the shingle and what the, how many years it's rated for and then you find out it's less and you're gonna go with the original and even if it's a little bit more money. I don't know, right? So this is the things that I think about when it comes to this. In any case, this should be a very interesting tool.
I'm excited for it to be launched. I would definitely use it. I see some serious value in it. In addition to this, Google's also been a whole bunch of updates to their AI mode where you're actually able to ask questions, they have a deeper research and they're adding Gemini 2.5 pro to power the new AI mode.
So it's essentially a competitor to Perplexity. They didn't really wanna completely replace Google search. So they just made something called AI mode, which is basically, you know, competing with Chagity search and Perplexity. So a whole bunch of new things rolling out from Google, so definitely gonna increase adoption of AI.
I'm excited to see how it goes. It's interesting to see Google get into automated voice callings. This is obviously very interesting industry. So it'll be interesting to see how Google actually rolls us out if people find this useful or if they feel like they're missing different data points when talking to companies like in the kind of talk about.
In any case, thank you so much for tuning to the podcast. I hope that this was useful. If it was the thing that would mean the world to me is if you could like this video on YouTube, if you're watching it there or leave a reading review over on Apple or Spotify or wherever you get your podcast. Thanks so much for tuning in and I will catch you in the next episode.