Google scuppers service comparing YouTube viewing with TV

from Unfiltered Media Podcast · host Justin Lebbon & Ian Whittaker

This episode covers the recent news that Google employed a 'cease and desist’ tactic to force Barb and Kantar Media to stop the viewership measurement of YouTube on TV screens. We secured private commentary from advertisers and agencies while discussing implications for YouTube around transparency. Does it even matter today? Are clients happy with the data and feedback loop they get from YouTube to worry about it? How should broadcasters and JICs around the world respond?

Episode metadata supplied by the publisher feed · Published Jan 30, 2026

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Google scuppers service comparing YouTube viewing with TV

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