Google Search is a drug - why digital start-ups are switching to TV

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 5, 2019

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Google Search is a drug - why digital start-ups are switching to TV

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