Google to Diagnosis: Building Trust Through Stories

In the world of healthcare marketing, creating content that connects with patients goes far beyond simply sharing information. It’s about building trust, meeting patients where they are, and crafting authentic stories that resonate. In today’s episode, we’re exploring how to prioritize content topics in healthcare—starting with what patients search for first and guiding them through every stage of their journey.Joining me is Jesse Fiest, a healthcare marketing leader with over a decade of experience in content strategy, patient engagement, and SEO. Jesse has spent her career helping healthcare brands connect with patients in meaningful and impactful ways.I’m your host, Nikki Ramirez, and this is Talk Digital To Me, a podcast where I explore the latest in digital marketing, tech, AI, innovation, and strategies for personal and professional growth. This is episode 18: Google to Diagnosis: Building Trust Through Stories.