Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren’t confident with AI Mentioned Links Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/ Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/ Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren’t confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/