Google ups its Analytics Game and Facebook lies about it

What this episode covers

Today's Episode Google has released a lot of new features for its analytics software. Prior to this, you could only use the optimizer, data source on the 360 program. Now, they have released beta versions that will help SMBs understand their customers more. This is a great time to learn more about those products. Facebook is a mystery to me. There metric was flawed, but, they did not want to report that. They decided to release a work social network for some reason. Facebook makes not sense. Anyways, scroll down for more! Marketing News Analyzed: There's a hidden cost to content marketing Google adds free versions to its 360 program Cross-device retargeting is here on Google Google updates Penguin to 4.0 Oracle has an update for its marketing cloud Twitter adds an ad that targets clicks and conversions Twitter lets people create moments New studies on ads and they are interesting! Facebook has 4 million advertisers... woohoo? Facebook messed up their algorithm... or they just suck anyways Salesforce goes after commerce Facebook At Work is launching soon Opinion: Brands beware of political issues Apps/Programs to Try: Mobilizer Airtable Videolicious Tweetable Quotes: I do not see a point to Facebook at Work. Why? Brands be sure you understand the blowback for taking a stand. Facebook, you should have fixed your crappy algorithm. Credit: outro music by http://www.bensound.com/royalty-free-music/track/sci- Support: Like this podcast? Support me on Patreon!

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