Google vs ChatGPT: presente y futuro del SEO en tiempos de IA, con Josep Deulofeu de VisibilidadOn [377]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Los profesionales del SEO no dejan de sorprendernos. Su capacidad de adaptación parece ilimitada. Cuando irrumpió la IA Generativa y se empezó a percibir que iba a suponer un cambio significativo en la forma de usar la red, hubo unos meses de parón en los proyectos para entender cuál era el camino a tomar. Pasado un tiempo, todo está mucho más claro. A día de hoy, un profesional SEO ha puesto foco también en posicionamiento en herramientas de Inteligencia Artificial… o lo tiene muy difícil para competir.Y uno de los casos paradigmáticos de esta evolución es para mí Josep Deulofeu, CEO de la agencia VisibilidadOn, que pronto se puso a generar contenidos y convertirse en referente para cómo trabajar el SEO en ChatGPT y otras herramientas de Inteligencia artificial.Asi que vamos a ponernos al día de cómo ha abierto las miras el SEO para consolidar esa visión multibuscador. Empiezo con una pregunta a matar: ¿tiene sentido mantener un blog en una estrategia SEO ahora que las búsquedas informativas son respondidas en muchos casos por las AI Overviews de Google?… La respuesta te sorprenderá ;)Web de VisibilidadOn ⭐ [Beloved sponsor] CTT Express: Tu partner para las entregas de paquetes en EspañaApúntate al webinar sobre costes en eCommerce con Prestashop, Innpo y B2B Group

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This episode was published on September 29, 2025.

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