Google will Need to Share Data with Competitors - #SEOFOMO TL;DR September 8, 2025

Google won't need to sell Chrome but will need to Share Data with Competitors and more in today's #SEOFOMO TL;DR 👇* Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data - coverage by Barry Schwartz and deep analysis by Marie Haynes* Google’s Danny Sullivan: ‘Good SEO is good GEO’ - Coverage by Danny Goodwin* Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study by Will Guevara* Branding in the Age of AI and Zero-Click SERPs - an interview by Gianluca Fiorelli with Rand Fishkin Thanks Similarweb for your sponsorship 🙌 Check it out: https://www.similarweb.com/