Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler

During this conversation Jonas and David discuss:- Understand search intent- Measure the value of user intent?- Build topic clusters to cover a topic completely- Add unique perspectives while still answering the query- Create linkable assets (spam links are being devalued more, good links still pass value)- Be a trusted source of information beyond search (social, email, etc) because that reinforces your value