Google your own name

The increasing amount of online information means that online reputations are becoming increasingly important. We speak to Dr Laura Toogood, Private Client Director at Digitalis Reputation (www.digitalisreputation.co.uk), and Adil Azim, MBA2011 who is Client Director at Digitalis Reputation. Dr Laura Toogood completed her PhD at University College Dublin in the progressive field of Social Informatics. Her doctoral research was funded by two scholarships, including a contribution from UCD Ad Astra. She now specialises in the area of online reputation management in the role of Private Client Director at Digitalis Reputation and is an expert in this area. Adil Azim completed his MBA at the University of Cambridge Judge Business School and, upon graduating, joined Digitalis Reputation in the role of Client Director. Prior to this, Adil obtained a BSc in Economics from University College London, and spent five years in the City, working as a Risk Manager at Baring Asset Management. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.