EPISODE · Aug 26, 2022 · 19 MIN
Google’s Helpful Content Update: Predictions and Next Actions
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Ross Hudgens, Drew Page
Show Notes:00:39: What is the Google Helpful Content update?1:40: What we think Google is trying to fix (Ross’ prediction)7:00: Potential collateral damage, what to be aware of moving forward10:01: How excessive word count plays a part12:39: Create content that solves the problem, instead of just answering the query14:10: Our overall recommendation with Google updatesShow Links:Google’s Helpful Content updateFollow Drew on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
The details of Google’s latest update emphasize the importance of “people-first content” more than ever before. This means the need for marketers to research beyond the SERP (before developing content) to create knowledgeable, differentiated content that readers will value. In other words, creating content that solves the user’s problem, not simply answering the query. In today’s episode, Drew Page, Siege Media’s Director of Business Development, and CEO Ross Hudgens discuss their predictions, actionable next steps, and how you can stay on top of the ranks with Google’s latest standards.
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Google’s Helpful Content Update: Predictions and Next Actions
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