Google’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights

Send us Fan MailGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google’s evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/