Google’s Next Moves How SEO Teams Should Prepare | Ivana Flynn

Ivana Flynn shares what SEO teams need to understand about Google’s recent changes, where search is heading next, and how to stay resilient when rankings, traffic, and visibility keep shifting. In this episode, Ivana explains what changed in SERPs after the last core update, why many iGaming sites lost traffic even when following long-term SEO best practices, and how content decay, weak link strategies, and poor user retention are now hurting performance more than many teams expected.We break down what Google’s update patterns reveal about the future of search, how frequent changes are reshaping the meaning of quality in SEO, and what teams need to do between updates to stay resilient. Ivana also explains how AI is changing ranking and visibility, why Google, Bing, and ChatGPT now require different optimization strategies, and why technical SEO is still the foundation for everything from crawlability to AI visibility.This is essential listening for SEO professionals, affiliates, founders, operators, and digital teams who want a clearer understanding of Google updates, AI discovery, technical SEO, and how to adapt without chasing every short-term trend.What you’ll learn in this episodeWhat changed most in SERPs after the last core updateWhy many iGaming affiliate sites lost traffic despite strong SEO foundationsHow content decay is affecting long-term rankingsWhy link strategy and user return signals matter more nowWhat Google’s update patterns reveal about where search is headingWhy Google is still trying to fight spam while rewarding authorityHow frequent updates are reshaping the meaning of quality in SEOWhy crawl budget and indexation matter more than everHow teams can stay resilient between major updatesWhy SEO professionals need testing, patience, and recovery plansHow AI is changing the way we think about ranking and visibilityWhy Google, Bing, and ChatGPT require different optimization strategiesWhat matters most for ranking in AI-driven resultsWhy conversational content, mentions, and brand presence are growing in importanceHow crucial a solid technical foundation still is for SEO today