EPISODE · Jul 21, 2025 · 59 MIN
Google’s Role in Digital Advertising with Ari Paparo
from The Capitol Forum Podcast · host The Capitol Forum
Ari Paparo has done it all in digital advertising—from DoubleClick and Google to founding Beeswax and covering the DOJ antitrust trial as an independent analyst.In this conversation with Capitol Forum Executive Editor Teddy Downey, Ari shares his insider take on:📌 Google’s ad tech dominance 📌 Why publishers lost control 📌 What the DOJ’s remedies get wrong 📌 The real reason Google is fighting so hard 📌 How ad markets could be reformed—and who might fill the vacuumAri walks us through the industry's tangled history and what it would take to create a truly open digital ad market.
What this episode covers
Ari Paparo has done it all in digital advertising—from DoubleClick and Google to founding Beeswax and covering the DOJ antitrust trial as an independent analyst. In this conversation with Capitol Forum Executive Editor Teddy Downey, Ari shares his insider take on: 📌 Google’s ad tech dominance 📌 Why publishers lost control 📌 What the DOJ’s remedies get wrong 📌 The real reason Google is fighting so hard 📌 How ad markets could be reformed—and who might fill the vacuum Ari walks us through the industry's tangled history and what it would take to create a truly open digital ad market.
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Google’s Role in Digital Advertising with Ari Paparo
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