Google’s SECRET SEO Guide (and How to Use It) episode artwork

EPISODE · Jul 31, 2023 · 31 MIN

Google’s SECRET SEO Guide (and How to Use It)

from The Digital Marketing Podcast by Exposure Ninja · host Tim Cameron-Kitchen

Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?  176 pages.  And it all comes down to four things – Experience, Expertise, Authority and Trust.  I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.    Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/287/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World –  https://exposureninja.com/podcast/286/ How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/283/ Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/    

Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?  176 pages.  And it all comes down to four things – Experience, Expertise, Authority and Trust.  I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.    Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/287/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World –  https://exposureninja.com/podcast/286/ How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/283/ Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/

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Google’s SECRET SEO Guide (and How to Use It)

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This episode was published on July 31, 2023.

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Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?  176 pages.  And it all comes down to four things – Experience, Expertise, Authority and Trust.  I’m pretty sure I know what you’re...

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