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EPISODE · Jul 23, 2021 · 57 MIN

Google’s three strikes and you’re out ad policy

from Webcology · host WMR.FM Formerly Webmaster Radio

SEO Bob Gladstein – died last Friday at age 57. https://www.seroundtable.com/bob-gladstein-rip-31788.htmlBob was one of the originals. He’s one of the guys who taught second gen superstars like Aaron Wall and Rand Fishkin. He was QWERTY in the early community spaces like Jill Whalen’s High Rankings Forums or the IHelpYou community. On Twitter he was @bubba_ji. His employer, Overdrive Interactive suggested honouring Bob with donations to the Mass SPCA in his name: @MspcaAngell – a renowned leader in animal protection and veterinary medicine.Google Tells You Why...https://searchengineland.com/google-now-shows-why-it-ranked-a-specific-search-result-350659Consider your Redirects solid after a year has passedhttps://www.seroundtable.com/google-redirect-signals-stick-year-31797.htmlSlight differences in how 301 and 302s are treated by Google. 302s eventually become treated like 301s but you’ll get a better bang for buck by using correct one at correct time.Deal Page or Site? Google just published a Best Practices Guide https://www.seroundtable.com/google-seo-best-practices-for-deal-pages-31795.html-Read top few-More to come? – e.g. Back in October 2020, Google created a best practices guide for Black Friday promotions. Search Traffic Drop visualizationsWhat different patterns might mean and how to diagnose and deal with them (simplified)https://developers.google.com/search/blog/2021/07/search-traffic-dropsGoogle’s three strikes and you’re out ad policyhttps://www.seroundtable.com/google-ads-three-strikes-and-your-out-policy-31784.html(X) Warning: First instance of ad content violating our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. No penalties beyond the removal of the relevant ads.(1) First strike: Violation of the same policy for which you’ve received a warning within 90 days. The account will be placed on a temporary hold for three days, during which ads will not be eligible to run(2) Second strike: Violation of the same policy for which you’ve received a first strike within 90 days of the first strike. The account will be placed on a temporary hold for seven days, during which ads will not be eligible to run. This will serve as the last and final notice for the advertiser to avoid account suspension(3) Third strike: Violation of the same policy for which you’ve received a second strike within 90 days of the second strike. Account suspension for repeat violation of our policies.Strikes expire (or get renewed) after 90 days. If you’ve cleaned up and have no new issues, consider yourself in good standing. The plate’s clean.The Forced Acceptance – G4 is the new DefaultLuckily Brie E Anderson from SEJ is there with, 7 GA4 Features that Make it Worth Trying Outhttps://www.searchenginejournal.com/useful-google-analytics-4-features/413920/?ver=413920X3Mueller on how long it takes to rerank a rehabbed sitehttps://www.searchenginejournal.com/how-long-to-rerank-website/414181/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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