Google's TV Advertising Program Effective, Says Vat19.com Owner

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Google's TV Advertising Program Effective, Says Vat19.com Owner" was published on May 22, 2014 and runs 18 minutes.

May 22, 2014 ·18m · Ecommerce Conversations

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Summary

When it comes to marketing, many ecommerce merchants think of pay-per-click ads, or search engine optimization or even email newsletters. But there’s one merchant who has successfully used TV advertising. He’s Jamie Salvatori, founder and owner of VAT19.com, a retailer of unusual gift items. He uses Google’s TV ad interface, via the AdWords platform, to great effect. He’s joins Practical Ecommerce’s Kerry Murdock to explain television advertising, and Google’s TV ad platform.

Episode Description

When it comes to marketing, many ecommerce merchants think of pay-per-click ads, or search engine optimization or even email newsletters. But there’s one merchant who has successfully used TV advertising. He’s Jamie Salvatori, founder and owner of VAT19.com, a retailer of unusual gift items. He uses Google’s TV ad interface, via the AdWords platform, to great effect. He’s joins Practical Ecommerce’s Kerry Murdock to explain television advertising, and Google’s TV ad platform.

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