Goooal! Women's Soccer Scores!

What this episode covers

Before playing a single match, the Denver Summit is already generating momentum, partnerships, and massive community buy-in. In this episode, Lead Owner Rob Cohen (IMA Financial) and GM Curt Johnson break down the strategy behind launching a women’s professional soccer franchise: competing for the expansion team, assessing and accepting huge financial risk, brand positioning, selling sponsorships at record valuations, operations, and building a winning culture. Rob Cohen asks the question highlighted above: “If you invest in women the same as in men, particularly in sports, can you get the same results on the field and for a business?” Listen – you’ll quickly believe that he and GM Curt Johnson believe they will!

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