GoPro’s Nick Woodman on building a media brand that sells cameras

from The Modern Retail Podcast · host Digiday

For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to founder Nick Woodman. He discusses reshaping the brand over the years, how GoPro’s media team operates differently and more.

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This episode is 22 minutes long.

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This episode was published on December 13, 2018.

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