Gotu kola: The ingredient the K-beauty industry uses but the supplement industry forgot

Centella asiatica is one of the most popular ingredients in Korean skincare (CICA creams). The cosmetic-grade market ($790M) is nearly double the supplement market. Yet the triterpenoids (asiaticoside, madecassoside) that stimulate collagen synthesis and wound healing work systemically too, cognitive enhancement via GABA-A modulation, neuroprotection. The supplement industry is leaving the most scientifically interesting applications to the beauty industry.Publications of interest:https://pubmed.ncbi.nlm.nih.gov/31736679/https://pmc.ncbi.nlm.nih.gov/articles/PMC5587720/https://pubmed.ncbi.nlm.nih.gov/36756687/