Gov 2.0 Cut-through: Leadership, Trust & Catalyst Events

When the Government of British Columbia in Canada released their Government 2.0 Strategy, it built on their social communication experience during two key 'catalyst events': the H1N1 virus pandemic and the 2010 Winter Olympics. Kieran Harrop talks about his time with the Office of the CIO in the BC Government, and how events such as these, together with strong leadership and building a culture of trust among the civil service, creates cut-through and momentum around new ways of communicating.