Government support missing the mark

COVID-19 has hit suppliers along the event industry supply chain particularly hard and Downing Street’s ‘one sticking plaster for all’ solution hasn’t helped much. Essex-based Showcase AVi had business halt for several months due to the pandemic’s effect and founder/managing director, Ben Collings, mounts a passionate defence for the greater industry in this podcast We talk hybrid and virtual events first, how Showcase AVi shifted its focus over lockdown to provide a platform for filming, live streaming and green screen technology as well as looking after speakers – the human kind – in the virtual world. Borrowing from football parlance, the final third of our chat sees Ben highlighting the flaws in the Chancellor’s provision for the event industry, how his strategy should be better educated and more productively focused. ckB1dYbxCIwcYqg7pSs6