Goway 3.0 A New Brand - A New Era

from GowayPro Travel Tales · host Goway Travel

What’s in a brand? Goway launched in 1970 and quickly, its “Flying G” logo became an iconic part of the travel industry in North America. However, that was almost 55 years ago. It’s time for a new look. Join Mitchell Fawcett, VP of Marketing at Goway, as he chats with Don Forster about Goway’s ambitious new rebrand. Learn why Goway has gone with the new look at this specific moment in the company’s history and discover what lies ahead for the company’s visual identity.

Episode metadata supplied by the publisher feed · Published Jun 27, 2024

What this episode covers

Goway started in 1970 and from that time our look and brand - the ”flying G” has become well entrenched in the travel industry in North America. But that was over 55 years ago and now is the time for a new look. Join Mitchell Fawcett, V.P. of Marketing at Goway as he chats with ”Professor” Goway on why the new look, why now and the thought process behind Goway’s new look.

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This episode is 35 minutes long.

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This episode was published on June 27, 2024.

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