Grab the opportunity - doing business in Africa

Doing business in Africa is the subject of today's podcast. We always look to the Americas, Europe, the Middle East and APAC region for business, but rarely do people look to trade in Africa. However, my guest Laurence Robertson, believes the opportunities there are ripe for the picking.   Laurence was appointed as the UK Prime Minister's Trade Envoy to Ethiopia, Zambia and Angola in 2020 in order to promote trade and encourage investment between Africa and the UK.   Before this Laurence led trade missions across the African continent, including missions to Nigeria, Rwanda, Uganda, Ethiopia and Djibouti. He now has his own business, the Theoc Consultancy, advising companies on working in Africa and helps set up meetings and connections. He is also chairman of the Westminster Africa Business Group, which brings together both business political networks across Africa, in order to encourage trade relationships.   Laurence served as a member of the UK parliament for some 27 years.