Grading McKinsey's New Content Marketing Effort (290)

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move? Is there an opportunity to purchase small, digital communities? Heck yes. And...Is F* You Pay Me the real deal? Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.