Graham Herterich, the Cupcake Bloke on Irish Food Icons, Nostalgia and Community

In this episode of the Ballymaloe Festival of Food podcast, our hosts Joleen Cronin and Bree Allen sit down with chef, baker, author and café owner Graham Herterich, also known as The Cupcake Bloke.Ahead of this year’s Ballymaloe Festival of Food, Graham talks about the thinking behind his playful afternoon tea inspired by Irish brand icons, from Tayto and Clonakilty Black Pudding to Mikados and soda bread, and how food memories shape the way we eat today.The conversation moves through Graham’s journey from growing up above a butcher shop to training as a chef, stepping away from restaurant life, writing Bake and Cook, opening Ernie’s at the Shackleton Centre in Athy, and finding meaning through food, family and community.This is a generous, funny and deeply human conversation about Irish food culture, nostalgia, producers, chosen family, and why embracing what we already have matters more than ever.In this episode:Graham explains what he really does beyond the label “The Cupcake Bloke” and why creativity sits at the centre of his workGrowing up above a butcher shop, baking with his granny, and how early food memories shaped his pathTraining as a chef, working in restaurants, and stepping away in search of a slower, more meaningful way of lifeA surprising chapter of his life spent exploring a religious vocation, and what it taught him about care, nourishment and purposeThe evolution of his career from wholesale baking to market stalls, cafés and booksHow Bake and Cook came to be, and why traditional Irish recipes paired with modern twists matter to himDiscovering that Irish food is deeply connected to global food cultures, from tagines to meatballs and stewsWhat Graham is preparing for the Ballymaloe Festival of Food: an afternoon tea inspired by Irish brand iconsWhy food nostalgia matters, and how recreating childhood moments (like running your finger down a Mikado) can spark joyHis love of soda bread, everyday food and cooking what makes people happy rather than chasing trendsWhy the Ballymaloe Festival of Food feels like coming home, and how festivals support producers and communityThe importance of “foodie family”, chosen family and shared support within the food worldOpening Ernie’s at the Shackleton Centre in Athy, and why it feels like a homecomingRunning a family business with his sister and niece, and the comfort of trust in hospitalityHonest reflections on illness, care, gut health and the role good food plays in difficult timesGraham’s hopes for the future of Irish food and why we need to lose the shame around our own food cultureComfort food confessions, solo dining favourites and where he loves to eat when he’s off dutyThanks for listening to the Ballymaloe Festival of Food Podcast. You can find out more at ballymaloegrainstore.com and follow us on all platforms @ballymaloegrainstoreUntil next time, let’s keep savouring the stories. Hosted on Acast. See acast.com/privacy for more information.