Grand Rapids Santa Parade Guide | Grand Rapids News

Get ready for the 105th Grand Rapids Santa Parade — hitting the streets November 21st, kicking off at 5 PM with Santa arriving at Rosa Parks Circle by 6:30 PM. Enjoy the tree lighting ceremony and festive activities downtown until 7:30 PM. With around 60 entries including floats, bands, and performers, it’s a dazzling holiday kickoff. Register your group now at grsantaparade.com. Sponsored by Gentex and local favorites like Rockford Construction and Meijer, this community-powered event proves how much Grand Rapids loves the season. Dress warmly, arrive early, and catch the live broadcast on WXSP if you can’t be there in person. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9f0e88063a59c75c