Grand Theft Auto 6 Teaches Us Why Marketing Never Stops for Iconic Brands: EP 036

Matthew and Chris dive into the high-stakes marketing juggernaut behind the upcoming release of Grand Theft Auto 6. Hear why even the world's most famous game franchise needs a massive push—and what that means for marketers everywhere. Then, the duo unpacks the FTC's latest crackdown on deceptive AI advertising practices, explores how "people like me" marketing is driving real cultural moments, and shares a cautionary tale of marketing gone wrong with Starbucks Korea's ill-timed campaign. Finally, step into a galaxy far, far away to discover how Disney made Star Wars billboards literally levitate over Madrid, and join in for a round of "Wrong Answers Only." All that and more, delivered with the usual blend of insight and irreverence.📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU 🔗 **Join The Marketing, Machines & Mischief Community**✅ Official: https://MarketingMachinesMischief.com ✅ Facebook: https://www.facebook.com/MarketingMachinesMischief ✅ LinkedIn: https://www.linkedin.com/in/matthewnewell/ ✅ YouTube: https://www.youtube.com/@MarketingMachinesMischief ✅ instagram: https://www.instagram.com/marketingmachinesmischief Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net