Grand Theft Marketing...

On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative campaign within (and outside of) Grand Theft Auto. We should expect more of this in the future, and here are a few things modern marketers can learn.  You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices