Grant Baldwin Speaker Lab Founder and CEO

Dr. Lycka with Grant Baldwin Introduction: Dr. Allen Lycka welcomes Grant Baldwin, founder and CEO of The Speaker Lab, a platform dedicated to helping individuals build successful speaking businesses. Grant's Journey into Speaking: Grant shares his journey into the world of speaking, tracing back to his time as a youth pastor and his passion for public speaking. Developing Speaking Skills: Grant discusses the importance of practice and mentorship in honing speaking abilities. Understanding the Business of Speaking: Dr. Lycka and Grant emphasize the significance of treating speaking as a business and the need for strategic planning and marketing. The Speaker Success Roadmap (SPEAK): Grant introduces the Speaker Success Roadmap, an acronym that stands for: Select a problem to solve, Prepare your talk, Establish yourself as the expert, Acquire paid speaking gigs, and Know when to scale. Selecting a Problem to Solve: Grant explains the importance of identifying a target audience and understanding the problem speakers aim to solve for them. Preparing Your Talk: Dr. Lycka and Grant discuss the process of preparing speeches tailored to different formats and lengths, emphasizing adaptability and clarity of message. Establishing Yourself as the Expert: Grant highlights the significance of marketing assets such as websites and demo videos in establishing credibility and trust with potential clients. Acquiring Paid Speaking Gigs: Grant shares strategies for proactive outreach and effective follow-up in securing speaking engagements, stressing the importance of initiative and persistence. Knowing When to Scale: Grant emphasizes the need for speakers to prioritize and integrate speaking with other aspects of their personal brand, recognizing when to expand or diversify their offerings. Living a Fantastic Life: Grant reflects on the importance of prioritizing personal values and relationships alongside professional success, advocating for intentional living and clarity of vision. Audience Advice: Dr. Lycka encourages listeners to define their own vision for a fantastic life and recommends exploring resources available through The Speaker Lab for those interested in pursuing speaking as a business. Closing Remarks: Dr. Lycka thanks Grant Baldwin for sharing his insights and directs listeners to The Speaker Lab's website and book for further guidance on building successful speaking careers. BIO: As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years Grant has become a sought after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Entrepreneur, and the Huffington Post, he has committed his expertise and insight to equipping others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads. Social Media: TheSpeakerLab.com or GrantBaldwin.com.  LinkedIn https://www.linkedin.com/in/grant-baldwin