Grant Palmer - CEO of Canna Cruz Dispensaries 08/14/26

Today on The Cannabis Connection Show, we welcome back Grant Palmer, CEO of Canna Cruz Dispensaries. Founded in 2008, Canna Cruz has grown into California's number one privately owned, vertically integrated dispensary chain, with five locations in Santa Cruz, Watsonville, Aptos, Salinas, and Seaside—plus its own cultivation, manufacturing, and distribution. Canna Cruz Salinas took home 1st place in Best Dispensary, Central California, at the 20th Anniversary Emerald Cup.Grant has a unique and crucial perspective on listening to customers at the point of sale, and we explore deepening the understanding of what customers are looking for and how best to align as a farmer to sell your crop and contribute to mutual success for all.