Grassroots Growth - How TomTom Drive Inclusion at all Levels of the Organisation

In this episode, we’re joined by Mariya Findzhikova, the Global Lead of Diversity, Equity, and Inclusion at TomTom, to explore the power of grassroots growth in creating more inclusive workplace cultures. Mariya shares how TomTom is embedding DEI principles into its business strategy, building employee resource groups, and fostering psychological safety for employees. From leveraging leadership buy-in to amplifying voices through storytelling, Mariya breaks down practical steps for cultivating inclusion at every level of an organisation.We talk about creating safe spaces, empowering employee advocates, and using the “crawl, walk, run, fly” methodology to achieve long-term success. If you’ve ever wondered how to turn diversity into a true business advantage, Mariya’s thoughtful and honest perspective will leave you inspired.Here are the highlights:(3:50) Understanding DEI at TomTom (5:12) Formation and Role of ERGs at TomTom (7:22) Challenges and Basics of ERGs (11:04) Engaging and Supporting ERG Members(16:02) Training and Support for ERG Members (20:48) The Principle of Multiplying (24:55) Ensuring Psychological Safety (26:18) Conclusion and Tips for DEI Professionals Connect with Mariya: https://www.linkedin.com/in/mariya-findzhikova/https://tomtom.com/careers/Connect with us here:Website: https://aurorawellnessgroup.co.uk/Ngozi: https://www.linkedin.com/in/ngozi-weller-aurora/Obehi: https://www.linkedin.com/in/obehi-alofoje-psychologist-aurora/Aurora Company Profile 2025Book a Call here: https://aurorawellnessgroup.co.uk/#book-meeting