Grassroots Marketing with Hoam Candle Co: Reels, Product Naming and More

This week we're welcoming Derek Matthews, entrepreneur and creator of Hoam Candle Co. The Localist team is obsessed not only with the candles Derek creates, but also his excellent social media strategy. Derek shares his methods for creating content that resonates with other small business owners and how he manages to stay relevant and on trend. Derek has started many businesses over the years and shares nuggets of wisdom that he's learned along the way. Full show notes at LocalistPodcast.com.  Mentioned in this episode:  TinyURL.com/getlocalist Hoam Candle Co.  @HoamCandleCo on Instagram @HoamCandleCo on Tik Tok @TheReelHoamy on Instagram  Black Candle Maker's Club on Facebook  The Localist Book  Punch Love Coffee  MakeBHM