Gratitude Campaigns: Thank-a-Thons

SummaryIn this episode of Fridays 4 Fundraising, Kelly discusses the importance of gratitude campaigns for nonprofits, focusing on the effectiveness of phone calls in donor engagement and in activating board engagement with fundraising. She shares a personal story about how a board member transformed from reluctance to enthusiasm through a gratitude phone campaign. The episode outlines practical steps for organizing a phone-a-thon, including planning, donor list preparation, and execution strategies. Kelly emphasizes the value of gratitude in fundraising and provides resources for further support. Download the Gratitude Campaign Starter Kit here.Join Sustain & Thrive!TakeawaysGratitude campaigns are essential for donor engagement.Phone calls uniquely connect with donors.A phone-a-thon can bond your team.Match callers to donors for better conversations.Gratitude interactions should invite donor feedback.Call campaigns can significantly increase revenue in future fundraising efforts.Chapters00:00 Welcome00:39 The Power of Gratitude Campaigns02:42 Planning Your Phone-a-thon05:44 Executing the Call Campaign07:02 Join Sustain & Thrive!07:32 Resources and Next Steps08:11 Final Assignment08:32 OutroKeywordsfundraising, nonprofit, gratitude campaigns, phone calls, donor engagement, board members, fundraising strategies, call-a-thon, donor stewardship, fundraising success