EPISODE · Jun 22, 2026 · 34 MIN
Gravitate: How tech is rewriting the fuel supply chain
from The Fleet Lead · host Endeavor Business Media
As downstream fuel margins tighten and market volatility grows, relying on manual spreadsheets and tribal knowledge may no longer be enough for modern fuel haulers. Bulk Transporter's Jason McDaniel sits down with Mike Scharf, CEO of fuel supply chain tech company Gravitate, to discuss how specialized software is transforming the sector. Timestamps: 01:55 — Gravitate's market footprint 02:35 — From consulting to software 04:40 — Price volatility pushing fleet innovation 08:14 — How generic freight tools fail fuel 14:44 — Autonomous dispatch 21:50 — How software helps smaller fleets 30:27 — Debunking AI misconceptions
What this episode covers
As downstream fuel margins tighten and market volatility grows, relying on manual spreadsheets and tribal knowledge may no longer be enough for modern fuel haulers. Bulk Transporter's Jason McDaniel sits down with Mike Scharf, CEO of fuel supply chain tech company Gravitate, to discuss how specialized software is transforming the sector. Timestamps: 01:55 — Gravitate's market footprint 02:35 — From consulting to software 04:40 — Price volatility pushing fleet innovation 08:14 — How generic freight tools fail fuel 14:44 — Autonomous dispatch 21:50 — How software helps smaller fleets 30:27 — Debunking AI misconceptions
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Gravitate: How tech is rewriting the fuel supply chain
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