Graza: Olive Oil’s Sorry Success
from Apologies Accepted Hosted by Apologies Accepted
Graza is a startup company that really understands olive oil - and apologies. The company launched in January 2022 and by December they had over 35,000 orders for olive oil. It was a tiny bit more than the 5-person company was prepared to handle, but they tried! The orders were mostly gifts and a number of shipments arrived after the holidays and some of the bottles were dented. If that wasn't enough, some of the cute artwork on the labels started to flake off. People were upset and they let Graza know. You do not mess with people's olive oil! The owner sent out an apology email that had some typos and misspellingz (nobody's prefect!). He sent it to every customer, not just the ones who complained. And his apology worked. People found the apology to be sweet and authentic and not oily at all. The media attention helped and Graza claimed an apology victory! Good for them! Other brands have also found success in saying "sorry" and have become notable for their exceptional handling of difficult situations. Not every success story is a happy one (we're looking at you, Toyota) but as long as it was successful who are we to judge? We're apologies accepted, that's who! In this week's episode we bring you corporate apologies that worked even after people died (or couldn't find tampons).
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