Great brands brought to life! – Richard North, WOW Stuff (English)

Richard is CEO and Co-Founder of WOW! Stuff - a British toy company. WOW! Stuff produces award winning toys with brand licenses and is one of the leading companies in their industry. They are partnering with brands like Disney, Warner Brothers, Harry Potter, The London Science Museum and Mensa – The Society for people with High IQ. Richard has a truly unique perspective on brands. He has created, positioned and advertised his own brands, he is using the power of established brands to develop successful products, knows how to market them successfully through all media channels and how to present them in retail. Unfortunately he also has extensive experience in protecting his inventions in legal battles against copycats.