Great by Choice by Jim Collins and Morten T. Hansen

https://amzn.to/4bh0hqMIn business, as in life, the only thing certain is uncertainty. How, then, can companies survive—even thrive—when the future is unpredictable? In Great by Choice, authors Jim Collins and Morten T. Hansen shed some light on why some companies weather great adversity better than others.Using nine years of research and offering plenty of real-world examples, the authors debunk long-held myths when it comes to highly successful companies and present the tools that these enterprises use to help them weather tumultuous times. The book’s overarching message: Luck doesn’t determine your fate—you do. And you can make the choice to become something great, whatever the circumstance.