Greatest Hits – Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

We’re bringing back one of the most insightful conversations from The Curiosity Current, featuring Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide. In this episode of The Curiosity Current, Lindsey shares how ethnography brings human truth back into research, turning observation into innovation and data into action. From trail runners who run for donuts to a framework that connects Hindsight, Insight, and Foresight, she shows how empathy and curiosity can reshape products, messaging, and the culture of research itself. If you missed it the first time, now’s your chance to rediscover why this episode became a listener favorite.