EPISODE · Feb 23, 2023 · 14 MIN
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow your business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, How IKEA used psychology to become the world’s largest furniture retailer ★ Support this podcast ★
Embed this episode
What this episode covers
Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest furniture retailer since 2008. But did you know that IKEA uses psychology to help drive that success? Join us today as we explore some of the many ways IKEA used psychology and behavioral science to become the world's largest furniture retailer on this episode of Choice Hacking.
NOW PLAYING
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.