EPISODE · Jan 26, 2023 · 12 MIN
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform ★ Support this podcast ★
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What this episode covers
There's no question that Netflix are innovators and industry-creators. Over the past two decades, Netflix has grown from a plucky David-like startup taking on the then Goliath-like Blockbuster Video to a FAANG brand spoken of in the same breath as Apple and Amazon. There's no question that Netflix's user experience has a lot to do with its success - and even more to do with its continued reinvention in the face of competition from brands like Disney+ and Hulu. But how did Netflix create such an industry-leading experience? Unsurprisingly, psychology and behavioral science play a pretty big role - purposely or not. Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.
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Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
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