Greatest Hits: Lauren Thomas

It's another Greatest Hits episode and this time we're revisiting the insightful discussion we had with Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this trip down memory lane, we're revisiting an episode with one of our many fantastic guests, Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how innovation helps Intuit see massive social success and how she leads — not manages— the team that drives this success. Truth be told, tax and budgeting are not the most interesting topics in the world. But somehow, Intuit keeps winning on social by creating content that's fun, engaging, and educational. Lauren takes us back to the drawing board where she crafted some of the engaging content Intuit puts out there. We also hear how the brand works with both personal finance and general lifestyle influencers to create relatable content. In This Episode: 03:46 How Lauren wears so many hats in her team 05:39 How Lauren uses social listening and insights from Voice of Customer 08:27 Why job roles affect how social listening is carried out 10:47 How Intuit engages its audience throughout the year 13:42 Lauren explains how her team handles the shift in social engagement all year round 15:42 How Intuit blends tax and finance content with lifestyle content 18:38 Lauren explains how Intuit used Cameo as a unique marketing push 22:48 How influencers help Intuit turn serious tax topics into something more engaging 26:26 Intuit's social care team's approach to protecting personal information 33:33 Lauren shares the story behind ending up in the Guinness Book of World Records 37:51 How to get leadership to understand your vision 41:11 Lauren explains how she helps others operate in the 'zone of genius' 45:12 Lauren's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Follow Lauren on Twitter Check out Intuit's Twitter Visit SocialPros.com for more insights from your favorite social media marketers.