EPISODE · Feb 8, 2024 · 9 MIN
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy MoreChoice Hacking: 5 Ways Target Uses Psychology to Perfect Its ExperienceDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★
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What this episode covers
Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. But what happens when that "feast" becomes too much for our brains to handle? Well, turns out we impulse buy, lose track of time, and forget what we came in for. It’s down to a psychological principle known as the Gruen Effect. Join me this week as we examine the psychology behind how IKEA and TARGET apply the Gruen Effect to their stores, and how you can (ethically) apply this principle to your own business.
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Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
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