EPISODE · Apr 13, 2023 · 10 MIN
Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking//SOURCES: Choice Hacking What is the Halo Effect? ★ Support this podcast ★
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What this episode covers
Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join the Choice Hacking podcast as we explore how to use the Halo Effect to create more effective, persuasive, and engaging customer experiences.
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Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
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