Greatest Hits: The Psychological Failure of New Coke

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

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What this episode covers

It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster. It's all down some common psychology traps that Coke fell into (and you could, too). Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.

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Greatest Hits: The Psychological Failure of New Coke

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This episode is 12 minutes long.

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This episode was published on April 4, 2024.

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