Greatness is a Choice: The 2.0 Map (Jim Collins)

Are you obsessed with finding the "perfect product"? You might be digging your own grave. Today, we explore the prequel to Good to Great: Jim Collins' Beyond Entrepreneurship 2.0. We break down why the best companies often start with the worst ideas and explain the critical "First Who, Then What" principle. Stop running a startup and start building an institution.Enjoyed this? Unlock the full masterclass to get the complete "Map" framework, the Satya Nadella case study, and the "Stop Doing" list implementation guide. Upgrade to Momentum Premium now.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!